Typography is one of the important things in modern-day design making and it works for hand in glove with the content that one has made. There are so many different fonts out there that one is spoiled for choice as to which font to use for their content. It is up to the person who is making it and there is no hard and fast font. There is no one size fits all approach to this. In this article, we are going to look at some of the most popular kinds of fonts in order to help you choose which one is going to be the best one for you.
Some of the best modern fonts for the Design And Development Of a Website
Typography is the way in which written language is supposed to appear to you. It plays a crucial role in making the perception of a brand among the general public. It is something that is a key pillar of the Design Agency Nyc process. Typefaces all have different meanings and different values. This font needs to be such that it conveys the values which you and your brand hold dear.
Of course, some things need to be kept in mind no matter what. The font that is used needs to be such that it can easily be read. What is more, is that you need to make sure that the font that is used is web safe. Now you might be wondering what on earth is that. Well, it means that your font needs to be such that it works on all browsers.
Below are some of the main ones,
Serif and sans-serif fonts
One of the most often repeated questions is to choose between sans-serif and serif fonts. Now let us see what is the difference between them. Sans means without. It is something that does not have the hook of the serif font hence sans-serif. When it comes to where they are used more than the serif font is better for smaller copies and is thus it is good for say mobile apps. The sans-serif font is more commonly used to make large and bold letters
The use of Display and script fonts for the Design And Development Of a Website
Now let us move forward and look at two more kinds of fonts. These are script fonts and display fonts. These display fonts are big fonts, and they catch the eye. These are mostly used for advertisements and headlines. They are not very well suited to the text or the body copy. They should not be used if it is less than 14-size font. This is the reason that they are less common than serif and sans-serif.
Script fonts are to make things look pretty. Thus these are very popular for showing quotes, for writing headlines, and of course writing which is supposed to look pretty.
What to keep in mind when choosing a font
Now that we have taken a look at the various options on hand. Now let us look at the ones which one should use in the end. One thing is to try to search the internet and see what others are doing in your line of work.
Readability and scannability
Not all fonts have been created equal. Some can read with great ease while others are such that they demand that you squint your eyes and look really closely. The contrasting use of colors, the spacing between characters, and the tracking are just some of the things that we need to consider when choosing the right kind of font for our text. One of the most important things in this regard is to try to avoid at all costs, the use of the upper case for the entire body of large texts or scripts. There is no ideal font to use when making a website. However, it is safe to say that using one between 14 and 16 is going to be pretty decent looking.
Information hierarchy
The use of larger fonts is something that should be used for the H1 heading on the very top of the page, the reason for this being that it is more dominant. Then we move to the H2 heading which is smaller in size. Then we move forward to more headings and this hierarchy of headings is what is supposed to tell the reader on what bits of information they should focus on along the way.
Simplicity is king
Your design should not have too many different kinds of fonts. In fact, about two or three are ideal. These include a serif font and a sans serif font. You should not use just one kind for all of them. You can even work with just 2 and keep the third one situational.
The mood has to be kept in mind
The serif is used where one needs a classic, elegant and formal things. On the other hand, sans-serif is more friendly, minimal, and modern. The design has to be such that it matches the needs of your business and website.
Seven of the best web design fonts
Now that we have looked into the importance of the role of typography and its importance for design. Now let us look into it and discuss some of the best fonts that one can use for their website.
1. Open Sans
The first one on the list is open sans. This kind of font is very minimalistic and is considered to be not just neutral but also highly readable. This kind of font is considered great for readability and the overall user experience. Open sans is often thought to be a safe bet. This is becoming more and more popular and we will have more of it in 2023 and beyond.
2. Montserrat is one of the best Modern Fonts for the Design And Development Of a Website
Then we move on to this kind of font Montserrat, this French-sounding name is a cool font.
This is a geometric font and a sans-serif font and it can be incorporated into a lot of different places on your website. This kind of font can be grown or shrunk to any size and is easily readable. It can read on just about any size.
3. Roboto a leading modern font
This is a sans-serif font and it is highly geometric at the same time it also has curves that are open. It is thought to be a professional font and is thought to be friendly and is used in all cases. It is considered to be the default kind of font on Google and Android.
4. Playfair Display- a lesser-known but modern font
This is a serif font and is very pretty and modern and looks kind of feminine as well. This is great for websites that are trying to target women. It is proven by a lot of different studies that women love using this kind of font because it is something that naturally appeals to women.
5. Lato
Lato is also another font which is a sans serif font. When it was made was for use by large companies and it is still doing very well in the world of business today. It is a rather old kind of font and this is not very well known among the masses of people. However, it is not a bad idea to give it a try.
6. Merriweather- a great modern font
This kind of font is another serif font. It is made to be very readable no matter what kind of screen it is being read on. It does not matter what the weight is. It feels very sophisticated and fancy and a lot of brands take this very seriously.
It is a very nice kind of font that balances simplicity and style. This is very commonly found among luxury brands.
7. Helvetica- something we can try
This is another very popular font and is sans-serif. It is known to be very versatile. There are dozens of different variations of this on the internet and in fact, it is probably the most diverse kind of font that is out there.
Now it’s your turn
Now that we know the ins and outs of the art of typography it is up to the person to decide for themselves. One needs to choose a font that is relevant to the work of your company and what niche you are working in and this should not be done at random.
One of the best things one can do is to do their research well and to do a firm analysis of the industry and see what the others are doing. In this of course it is important to only get inspiration but not to copy-paste blindly based on what everyone else is doing.
